This post will cover these frequently asked questions about Video for Marketing Content
Why is video important for my business?
What is video marketing ROI?
Is video affordable for my company?
What type of videos should we make?
How do we get started with video?
We live in the ‘information age’ when we are constantly bombarded and distracted by a myriad of messages from our gadgets, which makes it difficult to devote a lot of time to absorb the information necessary to make personal and business decisions.
Humans are a visual species, retaining 95% of a message when we watch it in a video compared to 10% when reading it in a text (Insivia). With modern technology making it easy to publish through websites and social media, everyone can take advantage of this human behavior and create and publish video content that viewers find engaging, memorable, and easy to consume (we've all watched those 'How To' videos on YouTube to learn something, right?).
According to the 2020 Wyzowl Video Marketing Statistic Survey,
· 96% of people have watched an explainer video to learn more about a product or service
· 66% of consumers prefer watching a video to reading about a product
· 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
Consumers are more engaged when watching video vs. reading text, and this translates into higher ROI (Return on Investment), when companies choose to invest in this type of marketing content. Marketers who use video grow revenue nearly 50% faster than non-video users.
And all businesses and marketers took notice. In 2019, the video was the #1 form of media used in content strategy, overtaking blogs and infographics (2020 State of Marketing). Video has always been used for storytelling in TV, Film, and corporate commercials, but required big budgets to hire traditional advertising agencies and production companies to produce and distribute them.
However, video is also the best available marketing tool for small to medium-sized businesses, even with minimal budgets. Why, do you ask? Because good equipment has become very affordable, and when you hire a small media production company you don't have to pay for a big agency or production company’s overhead that inflates that cost.
Video can be used for a variety of purposes, with all of them ultimately leading to building your brand equity. Here are the most often types of videos produced:
Corporate Videos, for educational and informational purposes:
· Company Overview Videos (about us, etc.)
· Explainers
· Product Demonstration Videos
· New Product and Service Announcements
· Product Assembly/Installation Videos
· Service Workflow Videos
Promotional videos, intended to keep your business top of mind by nurturing and engaging your audience/clients:
· Social Media Ads
· TV Ads
· Digital Ads
· Video Blogs (Vlogs)
· Live Streams
· Webinars
· Event Videos
· Behind the Scenes Videos
· Mini Documentaries
Customer Videos to increase the trustworthiness of your brand:
· Customer Testimonials (or Case Study Videos)
To start producing video for your company’s content you will need to decide what type of content you want to publish and hire a videographer or a production company (unless you have one internally or decide to do this yourself). Professionally made videos, of course, always make your content look more polished, and your business more professional and credible. Many video production companies can also help with video content strategy to decide what type of content your company should produce.
Video production service businesses, like V1DroneMedia, have professional video equipment to produce the video from start to finish, including scripting and fully editing video, complete with digital delivery in the format of your choice.
What sets V1Dronemedia apart from others is our ability to not only capture traditional (ground) video, but also include aerial (drone) footage into the videos we produce. Our videographer is an FAA-certified Part 107 drone pilot (with 20+ years of experience in commercial aviation), holding numerous authorizations to fly in FAA-controlled airspace. There are lots of reasons to include aerial media in your videos (such as showcasing your location, infrastructure, outdoor products/services, amazing view, etc.), and we cover it in-depth in our How Drone Footage Can Enhance Your Videos blog post.
Now that you know how important it is to include video in marketing content for your business/brand, time to get started! Check out our videos on the V1DroneMedia YouTube Channel or Video Portfolio page of our website, and Contact Us to discuss your project and request a quote!
